Aeguana has launched a unique end-to-end, touch-less and app-free buying experience, enabling global retailers, together with vending and coffee operators, to service their customers without requiring a single touch.
‘It’s clear that cash is on the way out as the consumer’s payment method of choice at vending machines. The question is ‘what happens next?’ Aeguana MD Jason Vincent said. ‘A plethora of payment apps have hit the market recently and they’re all well and good; but it’s not realistic to expect consumers to download different apps to use different machines. The vending industry is creating a fragmented system. A similar situation exists in the car park sector, where each of the operators has their own system. Consumers find it frustrating that a process that’s meant to make payment more convenient is actually having the opposite effect and becoming a barrier to transactions.’
To identify a more sustainable payments solution, Aeguana has been collaborating with leading retailers, brands and operators, including WH Smith, Marriott and Premier Inn, to develop a frictionless payment system that requires only that the consumer points their camera at a QR code or, if they prefer, type in a short URL to complete a transaction. Take a look at the video.
Aeguana was established in 2010 to disrupt automated retail technology and create leading technology-driven solutions. Since then, Aeguana’s technology has managed over 40,000 vending machines, won numerous awards including a British Engineering Excellence Award (BEEA) and enabled their clients to win several social media and marketing awards.
‘Retailers are exploring new channels faster than ever before and I firmly believe automated retail has finally tipped over the edge and is on its way to becoming an incredibly exciting and transformative proposition, even for more traditional retailers’, Jason said. ‘With VendLive and now our Touch-less technology, we’re building some of the most advanced and user friendly software out there to reach customers anywhere, any time; bringing the concept of unattended retail one step closer to reality.
When approaching a machine, customers see a “Purchase touch-free by scanning here” banner, informing them of the ability to use touch-less checkout. They point their camera at the unique randomly generated QR code or, if they prefer, type in a short URL
The customer is then directed immediately to a dedicated website where they can browse products, view details such as nutritional information; benefit from any discounts and promotions available or input discount vouchers, before adding items to their basket.
‘When they’re done, they can check out by making payment at the vending or coffee machine using a traditional cashless card device, or pay directly from their phone with single-touch checkout, using Apple Pay or Google Pay’, Jason said. ‘Through the use of automation, the delivery chute is automatically opened enabling the consumer to retrieve their purchases. In the near future there’ll be an option to incorporate embedded UV-C sterilisation within the product delivery area, for added protection.’
Since launching the touchless technology at the beginning of May, Aeguana has received hundreds of enquiries from across the world, from international airports to hospitals; from retail outlets to hotels and hospitality venues.
For more on Aeguana on PV – HERE