Apogee Celebrates 20 Years In The Business!

‘Two Decades Down, Many More To Go’, says

HELENA CROWHURST

1994 was a busy year. South Africa saw the end of Apartheid, Sir Matt Busby died, Ayrton Senna had that fatal crash; Love Is All Around was number one for 15 weeks and the great British Pop-Tart-eating, X-Files-Watching public got Sunday Trading, The National Lottery and the Channel Tunnel! It was also the year a Mancunian living just outside the Home Counties decided to set up a vending company. “Thanks to the support and dedication from Ian Kirkman (Joint Managing Director until his retirement in 2010), Nigel Anker (Investor and Business Advisor) and Elaine Wood (Director and ‘Sounding Board’), twenty years, two recessions and one or two cups of coffee later Apogee International Ltd is still going strong.

“This is a significant milestone for any company.” – Woody

“This is a significant milestone for any company” said David Wood, CEO (known to many in the industry simply as ‘Woody’) we are proud to have been a consistent, trusted part of the industry now for two decades. “Over that time we have seen the market move from floor standing instant vending machines to tabletop bean to cup coffee dispensers as we have evolved from mere instant-coffee-drinking-thirsty-people to expert coffee connoisseurs who claim to know the difference between one bean and another. Everyone is now a Barista it seems. Snack machines haven’t really changed that much apart from going bigger, then smaller and then bigger again with a few tweaks to the looks along the way.” Apogee offers a wide range of vending equipment, services and solutions and over the years has not just sold machines but has helped countless clients with different projects, product testing, product launches and market advice. The company also has a lot of experience creating vending solutions for non-food items, including PPE, stationery, jewellery, gifts, sports equipment – in fact, all things are possible today in the vending industry. The company serves a wide range of clients, from hotel groups, contract caterers, large corporations and government departments to leisure and spa facilities, schools and colleges, offices and many more. Customers based throughout the length and breadth of the UK, as well as many across Europe, rely upon Apogee for its expertise and fast, friendly customer service. So whether you are a vending novice or a seasoned expert, the team at Apogee can help.

“The main key to our success is keeping things simple.” Woody

Woody added, “The main key to our success is keeping things simple.” The company doesn’t have a fleet of salespeople out on the road, which keeps our overheads and therefore machine prices at the very lowest. Pricing is straightforward and structured so that the company remains totally independent when it comes to recommending the right equipment for the job. Technology is always used to its fullest and updated on a regular basis (sometimes too often for the less technical among us) to ensure things are always running as seamlessly as possible. David would personally like to thank all those individuals and companies who have supported Apogee over the years. Many of whom have been by the company’s side since day one. “These include all our major suppliers with special mentions to Ian Johnston and Richard Callwood of Coffetek, David Brady of N&W, Mike Kane and Vanessa Johnson of Crane MS, Dick Boba of Rhea Vendors and Kevin Reed of Siemens Finance. I would also like to thank all our customers from end users to distributors and contract caterers. Special mentions to Brian Savage of TVS and Chris Strong of Strong Vend for each being my ‘Jiminy Cricket’ for servicing and operating advice. And finally thank you to Peter Quinney of Quintus Systems who gave me a great lead and the subsequent nudge to turn Apogee into the Ltd Company it is today.” Finally, over the last 20 years we have often been asked what Apogee actually means. Well it is “the farthest or highest point”, “the peak”, “the summit”. So to celebrate our anniversary, we will be sending one lucky customer for lunch at the ‘Apogee’ of London – The Shard. More details coming soon.

*Would you like to know more abut Apogee? Please click here to visit the company web site.

*Helena Crowhurst is MD, Apogee International

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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