Apogee Celebrates A ‘Right Carry On’

BY HELENA CROWHURST (Pictured – with Graham)

Apogee International Ltd is pleased to announce the rebranding of the Company to highlight its successful website CarryOnVending.

Initially set up as an online catalogue for existing clients, carryonvending.co.uk is becoming the first point of contact for Apogee’s new clients. The site is getting more and more popular and allows customers to navigate quickly to the type of machine they require where they get a clear overview of all the machines available and their prices. They can quickly narrow down the options simply by taking into consideration their budget and personal taste in terms of aesthetics.

“The site is really taking off” says Helena Crowhurst MD. “We have therefore made the decision to include CarryOnVending in all our communications as it more clearly explains to new customers who we are as a business and more specifically what we sell. For existing customers the fresh new look represents a new era.”

With a tagline of ‘The Easy Way to Buy Vending Machines’ the website maintains the values by which Apogee was founded; ‘By using technology to the fullest, and not having a fleet of sales reps on the road, not only will we save you money, but we will save you time and effort as well.’

Like everything (and everyone) within Apogee, the CarryOnVending logo is simple and to the point!

COVlogo1

Commenting on Apogee’s new look, CEO David Wood said “Over the last 20 years we have transformed from vending consultants to a truly global internet based vending company. It is important that we retain our strong family values regarding pricing & service but at the same time develop a new and modern identity. This rebranding exercise will ensure that we get the right message out there. – We are here to help you ‘carry on vending’ with as little fuss and cost as possible.” The original Apogee website was the UK’s first vending website so David sees this move as going back to the company’s strong roots.

To make things even easier for its customers Apogee has also decided to revert to geographic phone numbers to avoid the whole confusion over call prices. Their main line is now 01462 640640 and their second line/Helena & Graham’s office is 01462 416 223. Mobile numbers remain the same.

About the author

Yvonne Reynolds-Young

Planet Vending’s MD and Publisher is Yvonne Reynolds-Young. An island of corporate common sense surrounded by oceans of creative madness, Yvonne is the person to call if your intention is to make something happen. (She controls all the diaries and all the money, FYI). She’s also our Social Media Queen, single-handedly responsible for building PVs presence on LinkedIn, FaceBook and Twitter and thereby driving record volumes of traffic onto the site.

‘Customer service is my responsibility and it’s my job to make sure we’re always ahead of deadlines’ she says. ‘My background in big business means I speak the same language as our corporate clients and understand the particular pressures they face when working in the vending arena.’

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It’s been a while ….

We have seen a manic couple of weeks at CVS HQ.

New starters, new sites, new products and lots of new contracts signed with new clients for installs this March, watch this space for updates .
Happy Vending all
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