Our thanks go to NIVO for introducing us to this amazing new video from Cadbury’s which introduces their new product refresh for 2014.
…According to Marketing Week
‘The makeover, the 23rd in the brand’s 108-year history, introduces brighter colours and lower-case font to give the packaging more prominence on-shelf. It retains the “Cadbury Glass and a Half” logo, but has swapped the chocolate shots with images of each flavour after claiming rivals had copied the styling.
A QR code will also be included on each pack allowing customers to access video content when scanned.’
To read the full article – you can view it here.
How many songs can you name, and what were you doing when you heard them?
Certainly brought back a few memories for the inhabitants at PV Towers!