The BIG news is that the army of operators who replenish the UK’s vending machines every day can win BIG footy prizes in Cadbury’s BIG promotion, Match and Win. Which is all well and good – except it means a lot of extra work for everyone at Automatic Retailing and in particular, their premier league warehouse team… ‘Our very own Cadbury’s Heroes!’
Ian Reynolds-Young
Is it just me, or is it only five minutes since the last footy season finished? Not that the folks at Automatic Retailing are complaining, mind: they’re pretty much football daft at AR Headquarters. In fact, right now, the ‘muscle-bound hunks’, (it says here), they call their warehouse staff, are getting in some heavy-duty, pre-season training.
That’s because this season is starting with a great big chocolatey BANG.
It’s all down to Mondelez – that’s Cadbury’s in old money – and their sponsorship of The Premier League. They’ve come up with a promotion called ‘Match and Win’. It kicks off on 4 August and runs until the end of October – and it’s all footy based.
Every day, they’re giving away ten personalised Match Day Experiences (for two people); every week there are 50 pairs of match tickets, 200 Premier League replica footballs and – wait for it – 200,000 free chocolate bars.
All BIG numbers, I’m sure you’ll agree, but here’s the daddy of them all: 80,000,000. That’s the number of packs that will carry the promotion. That’s a lot of chocolate.
As promotions go, Match and Win is about as big as they come; and Mondelez has form when it comes to successful promotions. Remember ‘Joynormous’, back in 2015? That saw sales volumes rise by 10% and a year earlier, ‘Win A Banger’ added 17% in sales value to Cadbury’s singles.
That’s backbreaking extra product picking right there, lads!
Now, the amount of Mondelez chocolate bars AR ship out on a regular basis is confidential, but between you and me, think ‘mountain’. Worst case scenario for the lads who do the lifting is a 20% hike in volume for the best part of three months… That’s because the aforementioned ‘army of operators who replenish the UK’s vending machines every day’ have their own incentive to Match and Win: by stocking five core Cadbury lines; affixing the free promotional material to the vending machine; taking a photo of the job well done and sharing it, they will get their share of forthcoming footy fabulousness.
The bottom line is that you’re about to see your sales of these Cadbury lines sky-rocket. The question is, Automatic Retailing’s very own Cadbury’s Heroes cope with the increased demand?
Of course they can!
Can’t you, lads?
(Ahem).
THE PROFESSIONAL BIT: T&Cs apply. For details on how to enter and the prizes up for grabs, please contact your Mondelez Representative.
