CCEP – Coca-Cola European Partners – Enters New Partnership With The PGA


The PGA has announced a new partnership with Coca-Cola European Partners, CCEP, who will become the Association’s preferred soft drinks provider.

As part the agreement, CCEP will also become the official sponsor of the PGA Assistants’ Championship – one of the most popular events on the PGA tournament calendar.

Liam Greasley

‘We at CCEP have enjoyed a strong partnership with The PGA over many years’, said Paul Robertson, Coca Cola European Partners Associate Director. ‘Our brands have provided refreshment to the huge number of golfers across the UK and I hope have provided support to all the PGA Professionals at clubs throughout the country. I’m very proud to be part of this new partnership and everyone at CCEP is looking forward to working with Liam and the team to build an even stronger platform for growth over the coming years.”

Liam Greasley, PGA Executive Director – Commercial, agreed: ‘We’re delighted to announce this exciting new partnership with one of the most recognisable brands in the world.

CCEP is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection. All of Coca Cola’s bottles are now 100 per cent recyclable and all bottles manufactured will move from 25 per cent recycled plastic to 50 per cent recycled content later this year.


More news from CCEP on Planet Vending, HERE







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The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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