Mike Kane

Crane Launches VOCE Media

By Ian Reynolds-Young

PICTURED: MIKE KANE

Crane Merchandising Systems has announced the launch of VOCE Media.

‘VOCE Media combines the coffee shop-quality of VOCE with the consumer engagement of our Media platform to transform the consumer experience,’ said Mike Kane, Crane’s U.K. Sales Director. ‘VOCE Media delivers on the Crane vision of connected and intelligent vending’, he said.

VOCE Media has been successfully piloted in the United Kingdom with placements in business and industry, healthcare, education and leisure environments. The pilot results demonstrate significant sales increases at locations where VOCE Media machines replaced older models.

Voce Media_Front 2015

‘Consumer feedback has been unanimously positive with reports suggesting that consumers are engaged by the ATM style interface, the coffee shop style menus, and the quality and presentation of the 32 selections available – more than double the selection of competitor models,” Mike said.

VOCE Media employs proven Crane technology delivering class-leading reliability with customer data confirming up to 59 percent less service calls than competitor models. It is also the market leader in energy efficiency and sustainability, with an A EVA EMP rating and a carbon neutral version available.Screen_Std Selections 2015

‘With higher reliability, more consumer choice and higher quality beverages available, VOCE Media can unlock the potential of existing sites, help win new business and deliver a more profitable solution for vending operators’, Mike concluded

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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