Crisis Response

Crisis Response: Kellogg’s Provides Food And Donations To Help Communities Across UK

Cereal giant Kellogg’s Crisis Response is a pledge to donate thousands of boxes of cereal and snacks to help those in need across the UK.

Working with its charity partners, including the national charity FareShare, the company will distribute a minimum of three million servings of food, which equates to 90,000kg, to food banks, schools, charities and NHS staff nationwide.

Crisis ResponseKellogg’s will also donate funds to help with the distribution of the food as part of its Crisis Response, ensuring that the donations get to those who need them most in a safe and efficient way.

Kellogg’s VP and head of UK business, Chris Silcock, said: “This is a very challenging time for so many people and inevitably the most vulnerable are those impacted the most. That’s why we are doing our part by providing much needed food and cash donations to charities across the UK in support of the vital work they are doing. Our goal is to get as much food as we can to the people who need it most.”

“We’re extremely grateful to Kellogg’s for their support of our Covid-19 Crisis Response”, said FareShare Commercial Director, Alyson Walsh. As a long-standing and valued FareShare food partner, Kellogg’s has recognised our need to access important ambient foods, such as cereal, which enable us to plan our food provision to those in need both now and in the coming months.’’

Kellogg’s has a long history of helping to deliver support to families and children in need through its school breakfast club programme, which it has been running since 1998. At this time, the company is continuing to support schools that are staying open to care for the children of key workers, including those in the NHS.

There are many more inspiring and uplifting coronavirus Crisis Response Stories on PV HERE


About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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