easyCoffee

easyCoffee: Looking For A Unique Vending Opportunity? Easy Does It…

easyCoffee is looking for an experienced vending operations company to acquire a Master License to roll out easyCoffee branded vending machines across the UK.

Founded by easyJet tycoon Sir Stelios Haji-Ioannou in 2016, the easyCoffee brand has been licensed by businessman Nathan Lowry. Mr Lowry will continue to develop and expand the easyCoffee retail brand throughout Great Britain and Ireland. He is specific in the qualities he requires of a vending operator.

‘I imagine that our future vending partners will already be among the country’s Top Ten operators’, he told PV & OCS. ‘It will certainly be a national company; it will have an excellent support network already in place and of course, it will boast a well-managed, successful sales team.

easyCoffee
Nathan Lowry.

‘We’ve proved the concept of easyCoffee as a vending brand’, Mr Lowry said. ‘We have 150 machines already in situ and the time is right for a specialist company, with experience, expertise and exceptional contacts in the vending industry, to come on board and maximise the potential of the brand by building on the foundations we have created.’

The retail ethos of easyCoffee is based on the assertion that the Great British coffee-drinking public is paying too much for its favourite beverage.

 

‘I imagine that our future vending partners will already be among the country’s Top Ten operators’

“The gap in the market is definitely in pricing’, Mr. Lowry said. ‘easyCoffee is a great product; we use the same soluble or fresh milk machines that all the big guys use. We will not compromise on quality to achieve a low selling price: we genuinely feel that people are paying too much for their coffee in the UK and whoever joins with us to develop the vending opportunity will have the benefit of being able to piggy-back on that marketing proposition.’

In the first instance, easyCoffee is seeking expressions of interest from vending companies that match his criteria. ‘easyCoffee is a brand that is experiencing a high level of growth, building on the ‘easy’ promise of quality, affordability and value for money’, Mr. Lowry said.

* Register your interest by e-mailing nl@easy.coffee

 

Interested in easyCoffee? Your ‘due diligence’ starts here…

 

In the Beginning There Was… (Elite Franchising)

Mr. Lowry first met Haji-Ioannou in 2006. At the time he was working in the property sector and was asked to help the world-renowned entrepreneur with a deal for an easyCinema outlet. While the venture proved to be one of Haji-Ioannou’s less successful ideas, it helped set the two on the path towards launching easyCoffee… A must read, HERE

How To Become An easyCoffee Investor (easyCoffee)

Some early questions answered, HERE

The Big Interview  (Beverage Business World)

When news broke that easyCoffee was seeking funds to open 200 stores in three years, Coffee Business World’s editor Kate Oppenheim spoke to  Nathan Lowry to find out more. Read the article, HERE

easyCoffee Steams Ahead While The Rest Of The Sector Slows (Hotel And Catering News)

How are they doing it?In contrast to other market leading coffee shop chains, which are focused on the premium product offerings, easyCoffee’s strategy is to target the less developed value segment of the coffee shop and coffee to-go market, by providing quality coffee at affordable price points. In depth reading is HERE
easyCoffee Receives £10m Investment To Boost Growth (Business Franchise Magazine)One year ago the magazine wrote: The value coffee chain – part of the ‘easy’ family of brands that includes easyJet – has enjoyed rapid growth since it launched in 2016. It recently served its millionth cup of coffee in its eight coffee stores and installed its 50th vending machine. Full story? HERE
Why not visit Planet Vending & OCS? We’re HERE

 

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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