Ferrero delivers a winner, and how: Talk about a roaring success! Planet Vending’s exclusive promotion for Ferrero exceeded all expectations. Ferrero chose the world’s best read vending portal to spearhead its mission to get into the UKs vending machines – and their confidence in us has paid dividends, Big Time, as they experienced increased sales and unprecedented customer engagement.
Together, we offered vending operators an opportunity to get their hands on a ‘winner takes all’ £500 in High Street Shopping vouchers. We pressed the ‘go’ button on 1st September and all operators had to do to be in with a chance was to order a minimum of 30 cases of any of the top-quality Ferrero products listed by Automatic Retailing Northern.
So, Ferrero delivers a winner – But who?
Alpine Vending of Hoylake on the Wirral and as it turned out, there could hardly have been a more deserving recipient of the top prize of £500, as Jack Hazelhurst explained. ‘A year ago, we weren’t even doing business with Ferrero but now Bueno is one of our best-sellers, the white and the milk.
‘It’s done really well everywhere but to be honest, in the office environment, it’s been absolutely fantastic. From a standing start, it’s now in our top-three best-selling confectionery lines.
Founded 18 years ago by Jack’s father, John Hazelhurst, AVS member Alpine Vending serves Merseyside, Cheshire and North Wales. The business has a park of around 1,000 machines divided into 10 routes.
‘It’s the first time I’ve ever won anything, so I’m made up’, Jack said. ‘Normally, my dad would try to claim the vouchers but he’s away on holiday at the moment so he’ll not get the chance.’
Ah, Jack, fear not: your secret’s safe with us.
So, dear brand owners: how can we help you create your own promotion success story? Contact our Publisher, Yvonne Reynolds-Young.
Ferrero Delivers A Winner
Ferrero Delivers A Winner
