Healthy Nibbles
Baroness Bottomley, Sara Roberts and Addie Pinkster

Healthy Nibbles Secures Six-Figure Investment

Healthy Nibbles, the award-winning corporate snack business, announced today that is has secured a £100,000 equity investment to expand and cement its position as a leader in the booming market for healthy snacks.

Launched in 2014, Healthy Nibbles is a healthy vending and subscription snack service for companies looking to embrace ‘wellness’ as a business priority. The incoming investment is courtesy of Adelpha Group, which invests in high-growth, solution-based, innovative businesses that make a positive contribution to society.

‘For employers who care about company culture and workplace wellness, Healthy Nibbles is a no-brainer’,  Adelpha Group CEO Addie Pinkster said. ‘In today’s health-conscious society, it’s no longer acceptable to have vending machines that only sell cans of fizzy drinks and packets of crisps – which is what I experienced when I worked on trading floors.’

In recognition of the company’s position at the forefront of corporate wellbeing, Healthy Nibbles’ Founder and CEO Sara Robers was recently appointed as a global WELL concept advisor by the International WELL Building Institute, (IWBI) As the only food service delegate, she joins an international network of advisors brought together to advance the impact and importance of healthy buildings.

Healthy Nibbles
‘We’re committed to enhancing health through nutritional wellbeing.’ Sara Roberts

Healthy Nibbles’ impeccable wellbeing credentials have attracted investors from within the food, drink and health industries, including the Founder and MD of Tossed, Vincent McKevitt and former health minister, Baroness Bottomley.

‘Healthy Nibbles is uniquely positioned to capitalise on one-way societal trends’, Baroness Bottomley said. ‘In an age where people are capital, it is a straightforward and cost-effective decision for organisations wishing to attract the best talent and maintain a healthy workforce – a way to become an employer of choice and reduce health burden. Currently employees with poor eating habits cost UK employers £17bn per year.’

Sara Roberts said: ‘Healthy Nibbles is expanding significantly, driven by the huge surge in demand for healthy, nutritious snacks for busy people and lifestyles. We’re committed to enhancing health through nutritional well-being within business and community, transforming food purchase and consumption decisions. We’re excited to be working closely with investors who have been extremely supportive of our vision of making nutritious snacks easily accessible to all.  With the new investment now secured, we’re eagerly anticipating the next stage of our growth.’

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The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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