Husky Intelligent Fridges, a European leader in connected commercial refrigeration, has announced the acquisition of Selfly Store, the market leader in intelligent vending solutions across Europe, from Stora Enso Plc. This strategic union marks a transformative step in the evolution of smart, unmanned retail.
‘…a transformative step in the evolution of smart, unmanned retail.’
The demand for unmanned retail solutions, such as microstores and intelligent vending machines, has surged post-COVID-19, with the sector projected to grow annually by 65% . If that happens, in Europe alone the sector will be worth 3,1 billion euros by 2031. Husky Intelligent Fridges has been at the forefront of this revolution, introducing customisable self-service concepts that enable catering operators and restaurants to reduce operational costs and improve efficiency through remote monitoring tools. Meanwhile, Selfly Store has established a robust presence in over 20 European countries, serving diverse sectors such as hotels, hospitals, electric vehicle charging stations, stadiums and workplaces. In 2024, Selfly Store’s smart vending machines generated 52% higher average revenue for operators compared to the previous year.
By joining forces, Husky Intelligent Fridges and Selfly Store intend to redefine the landscape of intelligent vending and commercial refrigeration. This partnership will leverage complementary customer portfolios to expand market reach, while combining expertise in product development, R&D and operations to accelerate innovation. Additionally, the collaboration will streamline processes with suppliers and partners, enhancing operational efficiency and creating value for clients and the broader industry.
“This partnership embodies the idea that the whole is greater than the sum of its parts,” said Serge Kremer, Co-Founder of Husky Intelligent Fridges. “Together, we’ll not only enhance our product offerings, but also set new benchmarks for the smart refrigeration industry. Our shared commitment to innovation, growth and customer satisfaction will drive us to new heights.”
Aslak de Silva, CEO of Selfly Store, shared his enthusiasm for the acquisition: “We’re thrilled to become part of the Husky Intelligent Fridges family. The partnership will allow us to amplify our impact, leveraging Husky’s expertise to further advance our mission of changing the game of grab-n-go food shopping by developing innovative and data-driven technology. Together, we will lead the way in revolutionising smart refrigeration and AI-enhanced microstores, offering exceptional value to operators and consumers alike.”
Husky Intelligent Fridges: Who are they?
Based in The Netherlands, Husky Intelligent Fridges is at the forefront of commercial refrigeration innovation, offering cutting-edge solutions for fridges, freezers, and adjacent products. Dedicated to sustainability, efficiency, and advanced technology, Husky aims to redefine the refrigeration industry and set new standards in connected commercial solutions.
There’s more on Selfly Store HERE on Planet Vending
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