If you read PV’s recent profile piece about J.P. Laborde, you’ll know that the Tilda M.D. sets great store in a new product line from Tilda, Tasty Sides, that’s been designed with vending and unattended retail in mind. (Click HERE for the story…)
J.P. told PV: ‘Consumers can combine a Tasty Sides with one of our rice products, to create authentic, tasty meals that come in at fewer than 250 calories, provide an important source of protein and fibre, and cost no more than a sandwich.’
In a nutshell, Tilda’s offer to the industry is tasty, nutritious meals that are easy to order, take fewer than two minutes to prepare and are relatively inexpensive.
The new product is a Big Deal for the country’s number-one rice brand. The timing of the launch is favourable, following as it does a strong period of growth for Tilda, with the brand claiming the number one spot in total rice sales volume, outperforming all other rice brands in the past year.
So, what’s the concept? It’s simple: consumers choose from a selection of Tilda rice products and add to it a Tilda ‘Tasty Side’; a microwavable pouch full of flavour that counts as one of our ‘five-a-day’, is a source of protein, comes in at under 250 kcal and is high in fibre, to boot.
The new range offers four classic recipes, each delivering a unique product experience, thanks to their depth of taste and combination of textures; namely:
- Tilda Tasty Sides Mexican Fajita: An authentic combination of beans, sweetcorn, and red pepper bathed in a fiery, smoky tomato sauce brings the vibrant flavours of Mexico to your plate.
- Tilda Tasty Sides Thai Green Curry: This is a vibrant combination of mung beans, red pepper and carrots, immersed in a moreish green curry sauce.
- Tilda Tasty Sides Indian Black Dhal: A melange of black lentils, spinach and carrots, enveloped in a silky sauce.
- Tilda Tasty Sides Chinese Black Bean: The perfect blend of black beans, red pepper and onions, in a luscious sauce.
“Our new Tasty Sides range is perfect for the foodservice vending industry’, Annette Coggins, Head of Foodservice at Tilda, said. ‘When paired with a Tilda Ready-to-Heat rice pouch, these products meet the high demands of taste, health, convenience, and versatility that today’s foodservice customers expect—all at a competitive price point.
‘Tasty Sides are the perfect fit for vending.’
‘Tasty Sides are designed to cater to everyone, but they are the perfect fit for vending, because they enable customers to create delicious meals in minutes,’, Annette added. ‘With 24-hour operations in mind, these hot, healthy meal solutions are ideal for so many different on the go food locations such as hospitals, universities and B&I, to name but a few. We’re confident that this new offering will enhance our brand’s presence and reputation in the foodservice sector.’
You can get your Tasty Sides from ARN, Vending’s favourite wholesaler.
Keep up with developments in vending at Planet Vending
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