Liverpool John Moores University

Liverpool John Moores University Chooses Broderick’s Pay4Vend In COVID Safety Drive

Liverpool John Moores University is working with Broderick’s to help it become a cashless campus ahead of students returning in September.

The latest adopter of the company’s Pay4Vend app, each of the university’s vending machines will have the platform enabled. As a result, staff, students and visitors can choose and pay for their refreshments without having to make contact.Liverpool John Moores University

Peter Robinson, head of catering at Liverpool John Moores University, said: “Selecting the Broderick’s app made sense on so many levels. The university has been working tirelessly to adapt the campus to make it safe. Working with Broderick’s is an example of the clever thinking behind our initiative – not only is hygiene front and foremost, the vending business is helping us to manage it in a way that retains the fun and friendly atmosphere we’re known for as a university.”

Broderick’s is known for supporting emerging food and drink operators, with an annual Battle of the Brands challenge that sees companies vying for a free spot in the vending machines to help launch to an on-target audience. Traditionally a January initiative, Broderick’s is launching the scheme early. “Broderick’s Battle of the Brands gives energetic snacking start-ups the chance to showcase their products to a really engaged audience” Managing Director John Broderick told PV. “All Broderick’s vending machines have intelligent telemetry which allows us to feedback real-time sales and marketing data. That’s gold dust as a resource for businesses looking to build and hone their offering by learning from consumer behaviour.”

More Broderick’s news on PV HERE

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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