PepsiCo has a portfolio that includes a range of household brands which people know and love – from breakfast favourite Quaker Oats, to snacks such as Walkers, Doritos and Quavers – all perfectly placed to drive uptake in the vending channel.
With the trend for healthier snacking options continuing to grow, PepsiCo’s ‘better for you’ products play an important role in offering consumers choice – for example, Walkers Baked which contains 50% less fat[1]. Quaker Oats also launched Porridge To Go Breakfast Squares last year, which are a brilliant on the go breakfast or snacking option. The soft and chewy squares contain the same amount of oats as a bowl of porridge and are a source of fibre and calcium.
It is important to have a variety of products within vending machines to cater for different consumer needs and occasions. Walkers Max acts as a premium offering, whilst the Walkers core range is a real must stock. This year, Walkers is celebrating 70 years of the nation’s favourite crisp brand[2] and the whole core range will see a new pack design to highlight this milestone. The campaign will be supported with two TV adverts, helping to ensure the brand is front of mind with consumers, and will thank the British public for their support over the last seven decades.
This summer the Walkers Snacks range – Wotsits, Squares, Quavers, French Fries and Monster Munch – is also benefitting from on-pack activation. The promotion will offer consumers 25% off any Virgin experience day, which is bound to help make the brands an even more popular choice. Already, they are bought by 45% of UK households[3] and, as such iconic brands, they help operators to drive vending sales.
You can visit Stephen Hendry on stand 57 at Vendex Midlands on 24th April, at the National Motorcycle Museum.
[1] Walkers Oven Baked contains 50% less fat than standard potato chips on average
[2] Based on total UK sales data, Walkers were the best-selling crisps brand as recorded by Nielsen (52 week data to 18.11.17).
[3] Millward Brown Equity Tracking 2016
