Popcorn

Steve Seddon Says: ‘Popcorn Has A Strong Future In The Vending Market.’

By Steve Seddon, Director of Popcorn manufacturer Jimmy’s.

 

Hello

Popcorn
Steve Seddon

Vending machines offer convenience for busy consumers – some stock healthy options, many do not. I believe popcorn has a strong future in the vending market and what’s more, I think there’ll  implications if consumer demand for healthier snacks is overlooked…

Over the last few years, a key driver – and some may argue, obstacle – for the entire snacking sector has been the call for sugar reduction in everything from cereals to soft drinks. Consumers are very much aware of the danger sugar poses to health, and many are seeking alternative products to those found in the ‘typical vending machine’.

Despite a relatively clear message from consumers about what they want in vended snacks, there was a sector-wide debate in 2017 about which approach would ultimately win out in snacking: healthy products or tasty ones. Apparently, consumers had to make a choice between the two, rather than expect to be offered a product that was healthy and tasty.

In its most basic form, popcorn isn’t bad for you – it is a healthy snack that can be enjoyed relatively guilt-free, especially when compared, say, to a regular bag of crisps. Air popped and eaten plain, this is a low-calorie, wholegrain food that is high in fibre. Increasingly importantly, it is also gluten free and ‘all-natural’.

Our goal at Jimmy’s was to develop a truly healthy product that tasted great and had no hidden nasties. Enter our star ingredient, chicory beet root fibre – a revolutionary alternative to sugar with no negative impact on the human body – which leads the way in creating products that are perfect for the booming better-for-you snacking sector.

PopcornPopcornPopcornThere is great opportunity for the vending sector to capitalise on the wellness trend and with increased awareness of how to make healthy snacking choices, producers will need to remain ahead of the curve of consumer preferences or risk being left behind.

 Jimmy’s? Who Are Ya?!

We’re a Dutch-based family run company with more than 70 years’ experience. We launched our  range in 1991. In 2017, we released three classic flavours of our Pure Popcorn brand in the UK, quickly establishing ourselves as the one of healthiest popcorn producers available on the market.

With more than 30 years of experience in the popcorn industry, I’m in charge of Jimmy’s UK. We’re based in Huddersfield.

About Pure Popcorn

Popcorn

PURE POPCORN® SEASALT is a delicious salted popcorn. It contains 45% less salt and 30% less fat than regular salted popcorn and is 100% natural; has only 78 calories per 18g pack, is suitable for vegetarians, gluten free, high in fibre and contains no artificial aromatic substances, colourings, sweeteners or flavourings.

PURE POPCORN® SWEET is a delicious sweet popcorn. It contains 40% less sugar and 21% less fat than regular sweet popcorn and is 100% natural. It has only 98 calories per 25g pack, is suitable for vegetarians, gluten free, high in fibre and contains no artificial aromatic substances, colourings, sweeteners or flavourings.

PURE POPCORN® SWEET & SALTY is a delicious mix of sweet- and salty popcorn. It contains 41% less sugar and 23% less fat than regular sweet & salty varieties and has 95 calories per 24g pack, is suitable for vegetarians, gluten free, high in fibre and contains no artificial aromatic substances, colourings, sweeteners or flavourings.

Find out more about Jimmy’s, HERE

 

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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