Here’s a new name for you to conjure with: Skinni Snax. You won’t find them exhibiting at Vendex Midlands, but the Skinni Snax team is going to be at the National Motor Cycle Museum during Vendex to meet organiser Phil Reynolds, with a view to making a debut at Elland Road in October.
So you may just get to say Hello to Missy, Michelle or George during the show.
Here’s our Heads Up on Skinni Snax. A box of samples arrived at PV recently and we’ve all had a taste – which is why we think it’s worth getting you on the loop on this potentially lucrative new product sooner, rather than later…
Skinni Snax started life as a Vegetarian healthy product in 2018, with a range called ‘Crunch’ that was available in three varieties: Original, Crunchy Cheese and Onion, and Crunchy Thai Sweet Chilli. The Vegan Range, featuring Cheese and Onion, Thai Sweet Chilli, Smoky Barbeque, was launched at the International Food and Drink Exhibition in London, in March this year.
Skinni Snax is designed to help you meet the growing demand for convenience, grab and go, healthy snacking. It is high in plant protein and fibre; low in fat, sugar and salt. It ticks all those Cquin boxes.
‘We’ve chosen to use the traffic light system on the newly designed packaging’, Skinni Snax spokesperson Missy Roxborough told us, ‘because we want to make sure consumers see Skinni Snax as a transparent, honest and healthy snack right from the start. Few snack brands use the traffic light system, so this is a good way to demonstrate that our product is something different.’
So, what goes into the bite-sized Skinni Snax munchie? ‘It’s a unique chickpea and soya snack’, Missy said. ‘Inside the round, crispy, biscuit ball is a full chickpea, which hasn’t been extruded or puffed. That’s how the chickpea retains its full nutrient value. The biscuit ball is made from high protein soya flour and natural flavourings.’
Get in touch with Skinni Snax HERE
And for samples, click HERE
Can we share a secret? They taste a whole lot better than they sound to us confirmed chocaholics at PV!