Upton Group

Upton Group Nets Leeds United In Five-Year Deal

Upton Group has won a contract to provide filter coffee to a range of outlets at Leeds United Football Club. The company will supply about 4,200 kilograms of filter coffee – an estimated 270,000 cups – a year, driven by sales, and 15 coffee machines to the club.

The initial contract was secured on a five-year deal by Upton Group business development manager Sam Britton, with help from York Emporium representative Lauren Perkins, and includes decaffeinated coffee and beans for the Elland Road complex.

Upton Group chairman Alec Upton said: “Winning any large contract is great news. However, as LUFC supporters and with any chance of a football-playing career now long gone, this is the closest we can come to living the dream.

“We believe Leeds United is developing strongly again with promotion possible this year and we will be very proud to be associated with this success in our own small way.”

Leeds United general manager Rob Smyth added: “There is no doubt that people’s expectations about the quality of coffee they wish to drink has changed and this is why we are delighted to work with a Yorkshire-based top-quality supplier.

“The coffee will mainly be served at conferences, events and match day hospitality. We want to be different and quirky and I believe York Emporium and Upton Group can help us achieve this.”

Based in Selby, Wise Group member The Upton Group, which has more than 70 staff, also has premises in Scarborough, York and Hull. The firm  supplies systems for dispensing hot and cold drinks, confectionery and snacks, fresh foods; sandwiches and chilled water as well as artisan, hand-roasted coffees to businesses throughout the UK.

When Upton Group acquired York Emporium back in 2016: details HERE

York Emporium, which has 11 staff and 250 regular customers between John O’Groats and London, imports, hand-roasts and blends coffees from around the world as well as sourcing and selling speciality teas and hot chocolate to cafes, restaurants, hotels, visitor attractions, businesses and large coffee companies.

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The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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