Urban Bistro

Urban Bistro Says ‘Thank-You!’ To Royal Stoke University Hospital Staff With Tasty Treats

Urban Bistro, the pioneering food-to-go vending solution from Wrights Food Group, has donated thousands of cakes, pies and pastries to help sustain doctors and nurses at Royal Stoke University Hospital in recognition of their heroic efforts treating patients during the Coronavirus crisis.

Urban BistroIan Dawson, Sales and Development manager for Crewe based Urban Bistro, tells the story: “Our head of operations, Stephen Dawson, came up with the idea to try and put a smile on the faces of all the doctors, nurses and ancillary staff at the Royal Stoke. When we discussed the logistics with our chairman and CEO Peter Wright, he was immediately on board with the idea and our Wrights cake factory sprang into action to produce the products.

It’s not the first time Urban Bistro has shown its support for the local community. Over the last 12 months, the company has been supplying a range of food to a local homeless charity set up by Lou Macari, the former Manchester United player and Stoke City manager. The Lou Macari Centre provides a sanctuary for over 50 homeless people in the Stoke area and receives a monthly delivery from Urban Bistro.

Urban Bistro
Staff get ready to tuck in

A spokesperson for Royal Stoke University Hospital said: “A massive thank you to Stephen Dawson at Urban Bistro and Wrights for the smiles they have put on the faces of hard-working NHS Staff. The cakes are a fantastic gesture which was really appreciated by everybody.”

 

Who? A Bluffer’s Guide To Urban Bistro and Wrights Food Group

  • Urban Bistro is redefining the vending experience for consumers and is the first in the UK to directly manufacture and deliver a continuous supply of fresh, own manufactured food products including a range of hot snacks and freshly prepared sandwiches.
  • As well as a selection of Wrights products, consumers can savour a combination of cold snacks and drinks with a choice of leading brands such as Coca Cola and PG; along with new additions Monster Energy and Juice Burst.
  • With its advanced cashless payment functionality and automatic remote price reduction capabilities, the vending machines are already proving so popular with students that the company is now looking to double its numbers on the campus.

 

  • Wrights is one of the UK’s leading food manufacturers, offering an extensive range of baked and unbaked products including savouries, ready meals, desserts and sandwiches.
  • Founded in 1926, when John James Wright was inspired to produce wholesome food at a price local Potteries people could afford, the family run business now employs more than 600 people across its operating centres including food development, production, sales and marketing and distribution.

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About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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