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Vending Operators and Brand Managers: Join Our Thought Leaders!

Vending Operators and Brand Managers: over the past 16 weeks, Vending Insight, which is now sponsored by Vianet, has provided a platform for the vending industry’s technical gurus to offer Planet Vending readers their thoughts on how the vending industry is changing because of ever increasing access to data.

The consensus of opinion from our experts is that there are four key enablers for managing a remote asset such as a vending machine. Firstly, there’s the way it was always done: the operative that fills the machine writes down sales information for each machine he or she looks after on a piece of paper and delivers them to the office every week. Secondly, there’s the mobile app which tells you immediately that you’ve put in ‘x’ products and sold ‘y’. With a telemetry device, thirdly, you don’t have to do anything; it rips the data from the machine and it sends out every hour, so you know what your consumption is every hour. The fourth method is a payment device: you get you money more quickly, it eliminates the opportunity for theft and at the same time, it captures the data from the machine.

Vending Operators and Brand Managers

We’re pleased to report that these articles have been very widely read and equally warmly received. So now, we’d like to spread our investigative net a little wider. Our contributors, by and large, have been key figures in businesses that provide the tools for data collection. But how has access to the data those companies provide changed the way vending operators and brand owners work? What does the insight they get from data collection allow them to do that they couldn’t do previously?

We Want To Hear From Vending Operators and Brand Managers

Vending operators and brand managers, we want to hear form you in order to understand how data has changed / is changing your working methods.

Vending Operators and Brand Managers
Represent a major brand? Share your experiences.

If you’re a brand, now that data helps you predict what a vending machine user may or may not do, do you have a greater chance of success because you are better informed? Are you in the position of entering the market with a new product because data backs up your gut feeling that it’s the right thing to do?

And for operators, does the use of data capturing products deliver other benefits, such as operating efficiencies?

Is there a technological development on the horizon that you believe will take vending to the next level?

Vending Operators and Brand Managers

If you’d like to contribute and to become one of Planet Vending’s Thought Leaders, please get in touch with our Publisher, Yvonne Reynolds-Young on [email protected]

Please note, no fees are payable either way.

Not sure what we mean? Take a look at our Thought Leader archive… It’s HERE

Vending Operators and Brand Managers

 

 

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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